.New Delhi: Boldfit, a direct-to-consumer (D2C) physical fitness label has actually onboarded Indian cricketer KL Rahul as a brand name emissary as well as an entrepreneur in the provider, it showed to ETRetail.Without disclosing the specific percentage of risk the cricketer has actually taken, the firm claimed it is actually a substantial and also critical investment.This partnership intends to leverage KL's immense appeal, particularly with young people and fitness enthusiasts, to expand Boldfit's reach into low compertition markets and demographics throughout India.Sharing about the company's development plans, Pallav Bihani, owner and CEO of the business mentioned, "We are actually going all-in on expanding our activewear as well as footwear groups, which are readied to redefine the physical fitness market. These sections are our potential growth motors." Presently, physical fitness as well as yoga exercise devices drive most of Boldfit's sales, Bihani shared.In the 2022-23, the D2C brand name accomplished a revenue of Rs 73 crore. With critical projects as well as this collaboration, the brand strives to connect with a revenue of Rs five hundred crore by FY26. Founded in 2018, it presently offers over 1 crore customers every year and strives to broaden this grasp to 5 crore with this collaboration. Additionally, it is enhancing its source chain facilities to ensure fast delivery as well as consistent product availability.Looking onward, the D2C startup counts on an eruption in online website traffic, social media engagement, and also much higher sales all over our crown jewel groups.
Posted On Aug 1, 2024 at 10:46 PM IST.
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